Social Media Marketing: What are the Benefits of Using?

social media

Today, the Internet has become the most important channel for personal and business communication and hence the topic of social media marketing is constantly increasing.

Today there are almost 4 billion people worldwide and most of them are on at least one social media.

Consumers use these media to communicate, generate content, and, of course, know a particular brand and identify what its ratings are like.

They are also used to identify the level of customer satisfaction, and are one of the means to find content about products offered by a particular company.

With this, social networks have become indispensable tools of digital marketing because, through them, the company can obtain valuable data about its customers, enabling opportunities to reach them with a very attractive investment.

If you are interested in the topic, keep reading our post and learn about some benefits of using social media marketing!

1. Get valuable customer information

Social media generates a huge amount of data about your consumers and potential customers in real time.

Every day there are over 500 million Tweets, 4.5 billion Facebook likes and 95 million photos and videos uploaded to Instagram.

This data lets you know more detailed information about your customers, such as who they are, what they like, what their needs are, and how they feel about your brand.

Through daily active engagement and social interaction, using this information will help make smarter business decisions.

Of course, the use of tools that automate part of this journey is critical.

For example, you can collect information on all of your social networks in real time, allowing you to gauge customer sentiment, find conversations happening around your brand, and report back periodically.

2. Increase consumer trust and brand loyalty

A survey of 1,000 US consumers showed that 81% think businesses need to be transparent across all channels, including social media.

This is a big challenge, but a huge opportunity to increase loyalty and trust in your brand.

Social media marketing, when it can meet that expectation, builds greater trust with your customers, gaining their satisfaction with your brand.

3. Make targeted ads

Social media is a great tool for advertising your product and service in a targeted and personalized way, meaning useful content for every type of audience.

These ads allow you to reach the right person on the right social network for them.

To run a Facebook marketing campaign, for example, you can target by location, company, job title, interests, gender, age, and more.

If your business wants to invest in LinkedIn ads, you can target based on location, demographics, interests, behaviors, connections, and even job title.

Social media marketing campaigns also let you measure the performance of your ads in real time.

4. Mark presence in real time

Even if you’re not on social media, most of your customers and your competition are.

There are more than 3.4 billion active users, many looking for products that meet their needs.

Also, it is important to note that 21% of online sales happen through social networks.

Using social media marketing makes your brand show all the time to the online consumer.

5. Increase Website Traffic

Another benefit of investing in social media marketing is that it can increase your website traffic.

This is because they help drive new visits through assertive campaigns.

This increase in traffic contributes to optimizing organic searches (those performed on Google).

6. Share content faster and easier

With the help of social media, specifically when it comes to sharing information about your business or content you create, the whole process has become faster and easier.

Just share the content – which can be a post, photo, video or even comment – on your brand’s social network accounts.

7. Use Geotarget Content

Geotargeting is an effective way to send your message to a specific audience based on your location whom you want to reach.

The Facebook has tools that allow you to communicate the right kind of content your audience depending on where it is.

Companies operating in different states or countries can create specific content to better tailor each region, with languages ​​and even offerings for each.

8. Build Relationships

Social media is not just about leveraging your company’s sales process.

They are a channel where you have the opportunity to enrich relationships with your customers.

This is because they allow you to create a dialogue with consumers, generating customer relationships before, during and after they have made the purchase.

This kind of dialogue is something that traditional advertising cannot achieve.

Now that you know what the main benefits of using social media marketing are, check out our site and learn how to design custom strategies for your business!